Created to promote a building being heralded as an ‘architectural work of art’ the design for the sales centre took a cue from the final building’s massing and edgy silhouette. Bold, expressive red steel-frame ribbons (reminiscent of a brush stroke) flow thru and around two Euro-styled vignettes, closing offices and marketing displays geared to attract a mixed demographic of investor, first time and move-up purchasers. The fluid rhythm of the ribbons creates a dramatic foil against strong linear and horizontal elements, at once both unexpected and intriguing.
Project Type
Presentation Gallery
Location
318 Richmond St, Toronto, ON, Canada
Developer
Mattamy, The Goldman Group, Stafford Developments
Size
2,500 square feet
