About
U31 is an award-winning interior architecture and design studio led by creative principals, Kelly Cray, Neil Jonsohn and financial principal, Nancy Dyson. The firm focuses on diverse projects, across a variety of sectors, including luxury homes, boutique condominiums, large scale multi-family communities as well as commercial developments. With over twenty five years of industry experience, U31 consistently reimagines the built environment to create spaces that enrich and elevate lifestyle, recreational and work experiences.
Our Principals
Kelly Cray
Principal, Creative
Principal, Creative
Kelly Cray
“Good design should be thought provoking – one that elevates a person’s relationship with his/her environment”.
Kelly studied Interior Design at Algonquin College in the advanced studio program and has worked in the interior design field since 1996 where he honed his craft and developed a reputation of creating innovative interiors in the fledgling condominium market. Since then, he has collaborated with a diverse clientele that spans both the luxury private residential and multi-family development sectors. He is currently overseeing several high-profile condominium projects, including Untitled, a collaboration with artist Pharrell Williams and Reserve Properties that will see the rise of two Japanese-inspired contemporary towers in Toronto’s Broadway and Eglinton Avenue West neighbourhood. His numerous accolades attest to design solutions that elevate lifestyles and the built environment, while also exceeding client goals. Kelly draws inspiration from popular culture and his many travels throughout North America, Europe and Asia; he has journeyed twice to China to receive the International Council of Interior Architects and Designers RING award. He's also been recognized closer to home by industry experts such as BILD (The Building and Land Development), ARIDO (The Association of Registered Interior Designers of Ontario) and The National Sales & Marketing Council.
Kelly sees the built environment as an opportunity to create something memorable and valuable for end users and clients alike. Collaborating closely with his team ensures that diverse voices are involved in the creative process to ultimately arrive at captivating and highly livable projects.
Neil Jonsohn
Principal, Creative
Principal, Creative
Neil Jonsohn
“Successful design is a dialogue of more than just words and is as distinctive as each client is unique”.
Neil’s experience in the design and design management of luxury homes and large-scale residential projects is defined by an insightful ability to interpret a client’s vision with a holistic approach. His strong client focus and attention to detail encompasses all aspects of the design process; establishing client trust and creating environments based on their lifestyle and experiences.
Neil is a graduate of Ryerson University’s Interior Design program; he is NCIDQ certified and has completed specialty studies in glass blowing, woodworking and printmaking. Drawing from a broad base of skill sets and experience, Neil has completed projects throughout North America and the Caribbean; resulting in widespread industry and public recognition. Examples of his work have been published in numerous publications including, Azure, House & Home, Bridge and featured in Architecture & Design in Barbados. He most recently was honoured with an award by the Association of Registered Interior Designer’s of Ontario (ARIDO) for his design of a 25,000 square foot private residence.
Nancy Dyson
Principal, Finance
Principal, Finance
Nancy Dyson
“There is integrity and professionalism in all that we do”.
Nancy’s strong organizational and analytical skills balance the artistic aspect of a design business to ensure sound economic performance. She has worked directly with partners Kelly and Neil for over 18 years helping to establish the firm’s competitive edge and its reputation amongst peers and industry leaders as a company of integrity and fairness.
Nancy graduated from the University of Guelph and holds a Bachelor of Commerce Degree; having worked in both the hospitality and design industries she understands well that in a creative field no two projects are ever the same. Nancy executes the strategies that steer the day to day operations of U31 with flexible and astute business acumen.
Our Team
Christianne Barbuto
Design Lead
Birgit Langer
Purchasing Manager
Melodie Bakhtari
Designer
Christina Woerns
Logistics Coordinator
Samantha Langdon
Designer
Cassandra Droog
Designer
Kristina Simonsen-Chiu
Designer
Mikella Braganza
Designer
Alysha Tobias
Designer
Laura Martins
Marketing Manager
Christina Yoo
Designer
Tony Low
Designer
Ashley Bachar
Designer
Rio Alfaro
Accounting
Derek Rombough
Designer
Erica Moretto
Designer
Ana Botelho
Accounting
William Wei
Designer
Flavia Roveda
Designer
Su Chong
AutoCAD Technologist
Shauna MacLeod
Design Lead
Slobodan Valjarevic
AutoCAD Manager
Shadi Makhoul
AutoCAD/Revit Technologist