Fram Building Group

Project Description

Created to appeal to a broad and varied purchaser demographic this off-site presentation center has a fluid design which evokes feelings of vitality and calm. Taking cue from the Marketing’s definition of ‘Soul’ (a person’s inner quality), light colored finishes, indirect lighting and dynamic forms are employed throughout; contoured architectural fins trace the walls and ceiling to suggest an organic envelope while accentuating the model table and wall-to-wall projection screen. A dynamic sales environment that conjures an active and sociable lifestyle.

Project Details

  • Project Type Presentation Centre
  • Developer Fram Building Group
  • Location Allenbury Gardens (Fairview Mall Drive), Toronto, Ontario, Canada
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